A sex toy superstore where bridal lingerie sits side by side with handcuffs and PVC outfits has opened its doors.

Ann Summers, famed for its sales parties and spicy high street stores, is launching its first superstore in Cardiff after discovering Welsh consumers are among the most enthusiastic devotees of its risque products.

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Chief Executive Jacqueline Gold said: "Wales has always been a very good part of the country for us with some of the highest sales of any area. It seemed a good place to trial this new store."

The company's top selling products in Wales include the infamous Rampant Rabbit vibrator and edible thongs as well as Masseuse-style lingerie.

The new store, the chain's largest in the country, will stock the old favourites that have made the company's name but will also sell new ranges exclusive to Cardiff such as shoes and home accessories.